Bluebird Records
Bluebird Records, founded 1932: jazz artists and albums on the label.
Artists on Bluebird Records
Billie Holiday
1915–1959 · American jazz singer (1915–1959)
Benny Goodman
1909–1986 · American jazz clarinetist and bandleader (1909–1986)
Glenn Miller
1904–1944 · American band leader, arranger, and composer (1904–1944)
Les Brown
1912–2001 · American bandleader (1912–2001)
Una Mae Carlisle
1915–1956 · American jazz singer, pianist, and songwriter (1915–1956)
Glenn Miller & His Orchestra
1938– · US big band led by Glenn Miller (1937-1942)
Label profile
Bluebird was launched by RCA-Victor in 1932 as a low budget label.
Label Code: LC 7915 / LC 07915.
Originally produced for exclusive sale through Woolworth department stores, the first issues did not bear either RCA or Victor trademarks. The first of these (catalog #s 1800-1809) were 8" records containing dance band selections from and and were released in a single batch in July 1932. Although these retailed for less than half the price of regular discs, the 8" format was unpopular with the public and RCA quickly replaced them with standard 10" discs. Early issues (catalog #s 1820-1853) were also produced for Woolworth's. These records, like their 8" predecessors, bore a black-on-blue color scheme and are quite rare today.
By March 1933 it was clear to RCA executives that Bluebird had mass appeal to Depression-era consumers, and the label underwent a transition from a Woolworth's client label to a fully owned and credited RCA brand. The original label design was retained, but RCA and Victor trademarks were added and a light-blue type on buff-colored paper replaced earlier labels. This label remained in use until September 1937 (1939 in Canada), at which time a short-live
Profile from Discogs (CC0)